FAQ

Advertiser
Driver

What is ADverttu?

ADverttu is a company that launches a new outdoor advertising solution for SMEs.We utilise private cars to help SMEs advertise to local neighbourhoods, helping SMEs raise awareness of their products and services in a flexible and cost-effective way whilst at the same time rewarding local private car drivers.

How much exposure is one ADverttu Driver equal to?

Each ADverttu Driver is equivalent to a baseline of 500 miles per month and an average of 150,000 impressions per month. There is slight variability depending upon the size or the region the company is targeting.

How do you calculate impressions (OTS)?

Our company clients have access to a bespoke online platform providing easy access to their marketing campaign, enabling them to monitor, assess, amend and extend an existing campaign. Our Unique Selling Point lies within our clever Tele-metrics (AD-Metrics) that will utilise GPS to calculate an approximate number of impressions each car (AD-Car) generates based on simultaneous analysis of the following parameters; vehicle type, average congestion, probable amount of people in the area as well as the time of the day. Measurement of each campaign is facilitated with the help of built-in GPS trackers and cutting-edge analytics tool based on real-time data provided by DfT, Google and Tom-Tom.

Who are your drivers?

ADverttu drivers are safe high-mileage drivers who want to make some extra disposable income for driving around with a brand on their car. It’s passive side income for doing something they’re already doing – driving. To be more specific, our drivers are local professionals. They have a consistent driving pattern, have a 2005 model car or newer, and like and support the brand they are driving with.

What if ADverttu Driver gets into an accident?

If an accident occurs with our Drivers, promptly notify ADverttu, which in turn get’s passed back to the client. The decal is removed from the car, and a replacement driver is used for the duration of the campaign. This is a rare occurrence as all of our drivers have been screened to ensure the highest degree of safe driving.

How do you prove the wrap is still on ADverttu car safe and secure?

When the campaign begins, ADverttu drivers are obligated to send photos of their clean and maintained vehicles on a weekly basis.

How do stickers affect driver’s insurance?

The legal arrangement ADverttu structures with its’ Drivers is that of an independent contractor. We contract the right to put our client’s brand on the side of their car. We explicitly state that the Drivers are never to drive around for the sake of advertising - this ensures that the Driver's personal car liability coverage stays intact. If an accident occurs, the driver's personally held car liability coverage is in effect because they were driving for personal reasons; not for the commercial ones.

How do you select AD-Drivers for our campaign?

Simply tell us the geography you’re looking to target with your campaign and the quantity of Drivers you want to include. We’ll select the appropriate Drivers that match your criteria according to their driving patterns.

Can I give my campaign’s marketing materials to Drivers to hand-out?

We do highly encourage our brand partners to give us marketing material that we can give to your campaign’s Drivers. Our Drivers are stopped frequently and asked about the car and the featured brand, so it’s favourable to give curious inquirers a call-to- action. It is important to mention that our Drivers are not obligated to go out of their way to pass out material.

What is your pricing model?

ADverttu monthly charge is based upon a fixed price per car for every car in your ADverttu campaign. Our cost per mile falls between £1.20 - £3.10 depending upon the targeted borough’s population density. If you have any specific pricing questions regarding your next campaign with us: - Drop us a line on myteam@adverttu.com - Or simply call our office on 020 7884 1393

How long does it take for my campaign to go live?

It will indeed depend on the amount of vehicles involved and the region you are targeting.However, our average "campaign preparation period" is no longer than two weeks.

What is ADverttu?

The main idea of ADverttu is to create a medium between a company, which is running a marketing campaign and drivers who are willing to use their cars as moving billboards for daily driving commute in London.

What are the minimum requirements to become ADverttu driver?

21 years or olderClean driving recordOwn a 2005* or newer vehicle* Some 2004 or older vehicles might be accepted onto the ADverttu platform, depending on the physical appearance of a motor-vehicle. Please, write us on info@adverttu.com for more information.

What condition my vehicle should be in to apply?

What condition my vehicle should be in to apply?

How much can I make?

You can expect to earn up to £100 a month, depending on your driving habits and the monthly mileage.

How long does it take to get my car wrapped?

Our average wrap time is 24 minutes and 17 seconds. Just enough for us to clarify the campaign details, potentially give out some promotional materials and enjoy a cup of tea or coffee!

Will it damage my car?

Not a chance! The wrap is specifically designed to protect your vehicle's paint, and to be installed and removed cleanly by our professionals without damage to factory original painted surfaces.

Does ADverttu share my personal details to anyone else?

Absolutely not! We have a very strict policy about sharing any personal identifiable information. Only the driving habits data is shared with an advertiser you are working with, omitting any personal details such as your name and contact information.

Do I have to pay anything to get started?

Nope. Our service is free for the drivers and always will be.

Is there a minimum amount of miles I have to drive?

Yes. We expect you to drive at least 400 miles per month. However, that is due to be discussed during your registration process.

I finally have decided to become an ADverttu Driver. What should I do?

Head over to ADverttu website main page and register your interest as a Driver to participate in our launch in September 2016.

I just signed up as a driver, how soon can I expect campaign offer?

Campaign availability is purely based on where our Advertisers are choosing to run their campaigns. Once they become available in your area, we will drop you an email with all key campaign information. From that point, you will decide which campaign to choose and when to start Earn Driving.

Adverttu ©2018